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Founder Stories

Sian Young

Sian believes in a world where businesses are sustainable and profitable where cooperation helps us excel in competition. She calls it the “interconnection” between the planet and profit.

Sian Young is an International Speaker, TEDx Speaker and Co-Founded ©Center for Sustainable Action, where she's on a mission to turn small businesses and entrepreneurs into profitable and sustainable enterprises ‘humanizing’ business through cooperation.

She earned her title as a ©Sustainable Success Coach simply by living by the mantra ‘Health and Well-Being in Life and Business will save the planet’ Sian has co-created the SDG - Assessment App and ©SHaW Model for sustainable health & well-being both research-driven tools for sustainable success in Life & Business.

When you spend time with Sian, you’ll begin to see the possibility and make the impossible, possible.


Dr James

Dr Lowellyne James is an academic, author and consultant with a vision to transform business culture towards building sustainably managed enterprises that create products and services without negative environmental impact e.g. greenhouse gas emissions (GHGs), instilled with a social purpose and achieve profitability. To realise this vision to combat climate change he seeks to grant free access to certified sustainability strategy training and mentoring to entrepreneurial start-ups and small to medium sized businesses (SMEs) which are normally constrained in terms of human and financial resources but nonetheless account for 98% of all businesses in the economy.

Recently appointed Chair, Sustainability Committee, American Society for Quality (ASQ), Fellow of the Chartered Quality Institute and Fellow of the Institute of Environmental Management and Assessment.

Formerly the Course Leader for the MSc in Quality Management at the Aberdeen Business School, an Ambassador of the Chartered Management Institute and Chairman of the Chartered Quality Institute North of Scotland branch. An External Examiner for the University of the West of England and University of Bradford, he is keen to support the dissemination of best practice in sustainability, corporate social responsibility and environmental management.

During 20 years’ experience in the development, implementation of environmental and CSR he has conducted ISO 9001, ISO 14001 and OHSAS 18001 training during which as a Lloyd’s Register of Quality Assurance (LRQA) Associate. Amongst his achievements, he has accomplished the following: